Startup Knowledge | Bulletproof Your Startup

Converting an Idea into a Business Opportunity

Part 1 You have an idea about a product or service that you think would be great to create. Like one of those back itches that refuse to...

What are the challenges and opportunities for a startup?

Before you read any further you should recall Peter Drucker's definition of the purpose of a business. According to him the only purpose...

Why is value-based marketing the future of startups?

Value-based marketing has been the future of business for centuries now. It is not unique to startups. Because people do not buy products...

What is the most innovative business model that actually works well for startups?

Usually, the most innovative business model is the one where the primary source of revenue is the actual users of your product. This is...

Bulletproof Your Startup