5 Chasms Framework

Ideate, Validate, Create, Grow, Fund

Idea to
Opportunity
Customer
Development
Product Go-to
Market Fit
Discover
Business Model
Go to market
Strategy
IDEATE
Define your idea
Analyze the market
Validate customers need
Identify opportunity

IDEATE

THE IDEA

Identify ideas that can become the next potential successful startup.

IDEA TO OPPORTUNITY

This is the phase where you define your idea using a structured methodology. 

You understand what customer job needs to be catered, do the need analysis.

Identify and chart the opportunity space and plan the beginning.

CUSTOMER DEVELOPMENT
Who are your customers
Customer behaviour
Customer jobs
Helping customers buy

CUSTOMER DEVELOPMENT

THE CUSTOMERS

Your customers is your market. Develop your startup to cater to customer jobs.

CUSTOMER ACQUISITION

Who are your customers? What are the demographic and sociographic profiles of the people who will make the decision to buy? Where do they hang out? How can you successfully acquire them?

THE MARKET AND YOUR IDENTITY

 

This is the phase where you are out understanding the market, customers to create the relevant minimum offering and acquire customers to gain the initial traction.

You get to know the eco-system, regulations, competition, decision influencers, users and person who pays.

You establish the proof of concept for your business and revenue model.

You create your value proposition to ensure the right message is passed for the intent and identify of your startup. You also create the viability and pricing possibilities. 

PRODUCT GOTO MARKET FIT
Clear value proposition
Defined Go to market
Prove Market fit
Customers are paying

PRODUCT GOTO MARKET FIT

MARKET ALIGNMENT

You are in a good market with a product that the customers have started buying. The alignment between the market and your offering is achieved when customers love and cannot live with your offering at a price they are paying. 

 

THE PAYING CUSTOMER

This is the stage when you are developing customers who are exchanging real money for a real offering of yours. In this stage, you have a value proposition that is easy to see and experience.

Most importantly, you are solving what the customer thinks is the most crucial problem for them in a way that they can adopt with minimum resistance. 

BUSINESS & REVENUE MODELS
Establish business model
Clear revenue models
Customer engagement models
Operating model

BUSINESS AND REVENUE MODEL

THE MODELS

You have established unambiguous models to operate your business in the market. 

BUSINESS AND REVENUE

This stage converges your business model of engaging with customers in the market and revenue lines that can be counted to grow based on identified criteria. The pricing models and operating models support the  business and revenue lines.

GROWTH
Product lines
Market segments
Sales and Marketing
Company is born

GROWTH

THE COMPANY

The company has been established with set processes and ready to take the big leap.

GROW

This is the stage in which market segments, product lines, profitability, sales engine, marketing plans start running in a structured and measurable way with an aligned team. Your company takes shape. 

Your job as the CEO becomes even more demanding to ensure growth as well as sustenance.

 
 
 
 
 

INTERESTED?

Cut the chase!

 

If you really want to build a successful startup, one that sustains and grows, drives investors crazy and line up to invest, wait no longer.

2 Floor, 460, Teachers Colony, Bengaluru 560034

Tel: +91 9886102372 / 80

  • YouTube
  • BYS Facebook
  • BYS Twitter
  • BYS Insta
  • BYS Linkedin

Copyright © 2020 Bullet Proof Your Startup,  All rights reserved.

Terms & Privacy Policy