You have established Product-Go-To-Market Fit by this stage. The product road map should have been aligned with the value proposition that the Conservatives that form the majority customer base look for. Systems and processes to run the organization in a predictable and dependable manner would have to be established for the majority customer type to trust and accept the organization as an acceptable alternative. The revenue model along with revenue lines should have been clearly established at this stage. And there have to be clear signs of robust traction that will attract VC funding to drive growth.

 

A large number of startups shut down at this stage as they either don’t know how to make the transition, or they have exhausted their funds due to lack of systematic planning and execution. While there are multiple reasons why a business closes. However, the single most critical reason is that nothing in a new entrepreneur’s background whether training or experience, has prepared him for how to set up a business.

 

While he would be ready to take coaching, read up and practice for becoming a cricketer or a badminton player or for succeeding in an entrance exam for joining a prestigious college however he does not undergo any preparation for setting up a business. He would never jump into a deeper end of the pool if he does not know swimming and yet he is ready to start a business based on an untested Idea.

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This is where BYS comes in with a radically different approach which has been hugely successful- leveraging well established business as well as proprietary frameworks to guide the entrepreneur to success.