Our Framework

Company Identity
Company Identity

What does this framework help achieve?

Identity is different from Vision and Mission. The Gallup framework provides an elegant way of defining this.


References: A Company's Purpose Has to Be a Lot More Than Words


When to use it?

BYS coaches will use this framework to define your organization’s purpose, brand, and culture. This is the GPS to keep you focused through the entire journey till you becomes a sustainable company

Five Chasms Business Evolution Process
Five Chasms Business Evolution Process

What does this framework help achieve?

This Is the BYS’s overarching framework that defines the process for startup’s entire journey from Idea to creating a sustainable org.

References: Proprietary

When to use it?

BYS coaches will use this framework to define your organization’s entire journey till it becomes a sustainable company.

Watch…. <Insert a video link here>

Dr. Roger’s Technology Adoption Curve
Dr. Roger’s Technology Adoption Curve

What does this framework help achieve?

This framework helps figure out how to discover the right customers at different stages of your business.

References: Five customer segments of technology

When to use it?

BYS recommends using it for all the five stages right from Idea to Opportunity till you have a built a scalable organization.

Watch…. <Insert a video link here>

Business Strategy Framework
Business Strategy Framework

What does this framework help achieve?

While multiple strategy frameworks exist however this framework designed by Dr. Roger Martin is extremely simple to use and highly effective in implementing an agile model of development.

It allows rapid iterations to balance risk against aspirations.

References: Five questions to build a strategy

When to use it?

BYS recommends using it for all the five stages right from Idea to Opportunity till you have a built a scalable organization.

Watch…. <Insert a video link here>

Jobs To-Be-Done
Jobs To-Be-Done

What does this framework help achieve?

This framework helps clarify whether the idea is really an opportunity. It helps identify which idea will have real traction. It will also help sharply define Value Proposition and inform the Go-To- Market Strategy.

References: Know Your Customer’s Jobs To Be Done

When to use it?

BYS recommends using it for all the five stages right from Idea to Opportunity till you have a built a scalable organization.

Watch…. <Insert a video link here>

Blatant Critical Need
Blatant Critical Need

What does this framework help achieve?

This framework helps clarify the nature of need behind the Job the customer is attempting to perform. This framework is used in conjunction with JBTD framework

References: Transcend Strategy Group

When to use it?

BYS coaches use this at Idea to Opportunity, product roadmap definition or pivoting stage to validate the size and nature of opportunity

Watch…. <Insert a video link here>

Problem Analysis
Problem Analysis

What does this framework help achieve?

This framework helps clarify the underlying problem driving the nature of need. This framework is used in conjunction with Need Analysis framework to arrive at the most critical value proposition that the customer really needs.

References: Proprietary

When to use it?

BYS coaches use this at Idea to Opportunity, product roadmap definition or pivoting stage to validate the size and nature of opportunity

Business Model
Business Model

What does this framework help achieve?

This framework helps define key elements of your revenue model, Value proposition, key relationships, cost structures. Coupled with Org process framework this sets how the business will operate

References: A Better Way to Think About Your Business Model

When to use it?

BYS coaches use this at Idea to Opportunity and Build stage extensively and then fine tune it in Grow and Sustain stage.

Watch…. <Insert a video link here>

Go-To-Market Strategy
Go-To-Market Strategy

What does this framework help achieve?

This framework helps define key elements of your marketing strategy, right from customer segmentation, targeting, positioning, and finally approaching the customer.

References: Proprietary

When to use it?

BYS coaches use this at 5 critical stages of the journey extensively..

Watch…. <Insert a video link here>

Sales Strategy
Sales Strategy

What does this framework help achieve?

This framework helps design and implement a metrics driven lean sales engine that keeps the costs under check while optimizing performance.

References: Proprietary

When to use it?

BYS coaches use this at 5 critical stages of the journey extensively.

Watch…. <Insert a video link here>

Segmentation
Segmentation

What does this framework help achieve?

This framework helps define customer segments and informs the market research that the startup needs to do.

References: Proprietary

When to use it?

BYS coaches use this extensively initially and then at all stages where GTM strategy needs to be modified.

Watch…. <Insert a video link here>

Revenue Model
Revenue Model

What does this framework help achieve?

This framework helps define what revenue model would be right for your startup.

References: Proprietary

When to use it?

BYS coaches use this initially at idea to opportunity stage, then extensively at the time of business model definition and whenever growth strategy or the business model is revisited.

Financial Strategy
Financial Strategy

What does this framework help achieve?

Financial strategy is detailed depending on your personal goals and the nature of the business. This helps define the end to end financial roadmap till your startup becomes a company

References: Proprietary

When to use it?

BYS coaches use this through the journey starting with idea to opportunity stage till your startup becomes a company.

Funding Strategy
Funding Strategy

What does this framework help achieve?

Funding strategy lays out a funding plan based on the financial strategy and growth strategy.

References: Proprietary

When to use it?

BYS coaches use this through the journey starting with idea to opportunity stage till your startup becomes a company

Operations Planning
Operations Planning

What does this framework help achieve?

BYS coaches will work with you right from the start, emphasizing on creation of systems and processes so that Business model definition becomes sharper and operations efficiency discipline becomes part of the org DNA.

References: Proprietary

When to use it?

BYS coaches use this through the journey starting with idea to opportunity stage till your startup becomes a company

Pricing Strategy
Pricing Strategy

What does this framework help achieve?

This framework helps identify the right pricing strategy to follow at different stages of your startup’s journey, competitive positioning and growth objectives

References: Proprietary

When to use it?

BYS coaches use this through the journey starting with idea to opportunity stage till your startup becomes a company

Pivoting Strategy
Pivoting Strategy

What does this framework help achieve?

This framework helps figure out how to create traction when the current value proposition is not working. It helps figure out changes in direction when needed till your startup becomes a company.

References: Proprietary

When to use it?

BYS coaches use this through the journey starting with idea to opportunity stage till your startup becomes a company

Product Roadmap Strategy
Product Roadmap Strategy

What does this framework help achieve?

This framework helps align your vision and product strategy. It builds that strategy into your vision board, business model and product roadmap strategy

References: How to use your product strategy and vision

When to use it?

BYS coaches use this through the journey starting with idea to opportunity stage till your startup becomes a company

Metrics framework
Metrics framework

What does this framework help achieve?

This framework helps track growth at various stages. BYS has evolved this framework to cater to a wider range of startups across 5 stages of a startup’s journey.

References: AARRR framework adapted for different business models

When to use it?

BYS coaches use this through the journey starting with idea to opportunity stage till your startup becomes a company.

Growth Strategy
Growth Strategy

What does this framework help achieve?

This framework helps drive non-linear growth at various stages. BYS has evolved this framework to cater to a wider range of startups across 5 stages of a startup’s journey.

References: Proprietary

When to use it?

BYS coaches use this through the journey starting with idea to opportunity stage till your startup becomes a company